SEO Pricing in London
Three clear packages in pounds, with what you get in each. Pick the one that fits your market, and change it as you grow.
Silver, Gold and Platinum
Every package starts with an audit and a keyword map, and ends each month with a report you can read in five minutes.
Foundation
Silver
From£750/ month
Excluding VAT
Local and single-location businesses with a small site.
- Keyword map for up to 20 searches
- Monthly technical health check
- On-page optimisation of up to 4 pages a month
- Google Business Profile set-up and management
- 1 new local page or article a month
- Monthly plain-English report
- Quarterly strategy call
- Most popular
Growth
Gold
From£1,500/ month
Excluding VAT
Growing businesses that compete across a region or a sector.
Everything in Silver, plus
- Keyword map for up to 50 searches
- Technical fixes written for your developer
- On-page optimisation of up to 8 pages a month
- 2 new articles or service pages a month
- Editorial link building and outreach every month
- Competitor and gap tracking
- Monthly strategy call
Authority
Platinum
From£3,000/ month
Excluding VAT
Competitive markets, ecommerce stores and multi-location businesses.
Everything in Gold, plus
- Keyword map for up to 100 searches
- On-page optimisation of up to 12 pages a month
- 4 new articles or pages a month
- A digital PR campaign every quarter
- AI search readiness: structured data, answer-ready content and brand-mention tracking
- Conversion improvements on your key pages
- A dedicated strategist and fortnightly calls
- Priority support
Prices are monthly, in pounds, excluding VAT. Packages run for a minimum of six months, then month to month with 30 days’ notice. We do not guarantee rankings, and we do not use paid link schemes.
Compare the packages
| What you get | SilverFrom £750 | GoldFrom £1,500 | PlatinumFrom £3,000 |
|---|---|---|---|
| Keyword map | Up to 20 | Up to 50 | Up to 100 |
| Monthly technical health check | Included | Included | Included |
| Technical fixes for your developer | No | Included | Included |
| Pages optimised each month | Up to 4 | Up to 8 | Up to 12 |
| New articles or pages each month | 1 | 2 | 4 |
| Google Business Profile | Included | Included | Included |
| Link building and outreach | No | Monthly | Monthly, plus a quarterly PR campaign |
| AI search readiness | Basics | Included | Advanced |
| Strategy calls | Quarterly | Monthly | Fortnightly |
| Plain-English report | Monthly | Monthly | Monthly |
| Dedicated strategist | No | No | Included |
Need a one-off project?
Not every site needs a retainer. These are fixed-scope projects, and an audit is a good way to begin.
Standard SEO audit
From £1,500
Small sites. Medium sites run £2,500 to £5,000, and large or complex sites are quoted after a scoping call.
Recovery or migration audit
From £5,000
For lost rankings, or a move to a new platform or domain, with a plan to protect traffic.
Penalty audit
From £3,500
Diagnoses a manual action or an algorithmic hit and sets out the recovery steps.
How this compares with the UK market
We checked what UK SEO providers charge in 2026 before setting our packages. Silver sits between a freelancer and a small agency, Gold in the middle of the small-agency range, and Platinum at the top of it.
Most of these guides are written by agencies, so they have a commercial interest. Treat the ranges as a guide, not a rule.
- Freelancer
- £300 to £1,000 a month
- Small agency
- £1,000 to £2,500 a month
- Mid-market agency
- £2,500 to £6,000 a month
- Enterprise
- £6,000 a month and up
- Single-location local SEO
- £500 to £2,000 a month
- One-off SEO audit
- £500 to £5,000
Pricing questions
How much does SEO cost in the UK?
Most UK SEO retainers fall between about £500 and £5,000 a month. Small and local businesses usually sit at the lower end, and competitive markets and larger sites sit higher. Our packages start at £750 a month and are priced in pounds, excluding VAT.
What affects the price?
Mainly how competitive your searches are, the size of your site, how much content and link building the plan needs, and how many locations you serve. A short call lets us scope this and quote a fixed price.
Is there a contract?
Packages run for a minimum of six months, because SEO takes time to show results. After that they continue month to month with 30 days' notice.
Do you guarantee rankings?
No. Nobody can guarantee a position on Google. We guarantee a clear plan, the work in your package and honest monthly reporting.
Does the price include tools and ad spend?
Our reporting and research tools are included. Paid ads and any third-party software you want us to buy for you are separate and quoted up front.
Can I change package later?
Yes. Many clients start on Silver or Gold and move up once the first results arrive. We confirm the change in writing before the next billing month.
What do I need to start?
Access to your website and Google Search Console, plus a view of what a new customer is worth to you. We handle the rest, starting with an audit.
Free consultation
Get a fixed quote for your site
Tell us about your site and your goals. We reply with a clear plan, a fixed scope and an honest price.